Feeds

Siemens stained by CWAP stunt

Dumb, dumb, dumb, dumb, dumb

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

Siemens and a bunch of radio jocks from BRMB in Birmingham have come up with what has to be one of the most cretinous WAP (CWAP) stunts - ever.

As of 8.45am this morning, four people have been locked in small car for a week with only a WAP phone for company.

The foursome - who revel in smelly trainers and cast iron bladders - have to order all their food, water, and personal bibs and bobs only using the phone.

They'll only be allowed out of the car for 30 minutes in every 24 hours.

The CWAP stunt has been done to plug Siemens new WAP phone.

Except, due to the fact that m-commerce is still about as popular as English soccer fans abroad, the guinea-pigs will not be able to order anything via their WAP phones. They will, though, be able to make voice calls.

Which kinda begs the question... what's the point of this CWAP stunt when an ordinary phone will do? What you have is a new all-singing all-dancing WAP phone that is great for anything and everything other than WAPplications.

Jeremy Clarke, a spokesman for Siemens admitted that m-commerce was "not viable at the moment". Instead, he said those taking part - two guys and two gals - could use the phones for "infotainment", catching up with the news, that kind of thing.

Of course, they could have tuned into radio BRMB and whiled away the hours listening to that instead - that is if the organisers hadn't ripped out the car battery before hand.

A report in today's Times' Interface section describes this CWAP stunt perfectly: "This is possibly the stupidest thing we've ever heard, and we think people will die." ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.