Oh to be a Modern Urbanist

This is a press release issued by breathe dated June 7.

A DAY IN THE LIFE OF 26 YEAR OLD JOURNALIST JAMIE EVANS
It's amazing what happens when you breathe.

It's Autumn 2000.

Jamie is a 26-year old journalist. He works for one of Europe's top business titles based in London. He's been with the publication for 18 months and is one of their rising stars.

He lives a hectic life, running from one interview to another and spending half his day on the mobile phone trying to blag his way in to see some of the most influential players in town.

His confidence and persistence have been recognised by many of his colleagues and his editor has recently started sending him out on the most high profile assignments.

He works hard and plays hard, spending his spare time either with the lads in a trendy Islington bar or with his girlfriend, Sarah.

His flat in Clerkenwell is full of all the latest consumer technology available - an interactive digital television, a WAP phone, a laptop at work which he takes home with him almost every evening and a Palm V.

This is a typical Monday in Jamie's life:

06:30 Alarm on WAP phone goes off. Get up straight away, hit the shower and then check into breathe to access the day's calendar.

Read email sent by virtual assistant informing of a deal announced in this morning's FT by the same company meeting is scheduled with at 10am. Been after an interview with the infamous CEO of Widgets International plc for three months, today is the day!

Read further note from virtual assistant confirming flights for next weekend to Austria, a long overdue snowboarding trip with Sarah. The virtual assistant has also found the Heathrow Express timetable and suggests taking the 17:15 train from Paddington.

07:00 Sit down on the sofa with a cup coffee, switch on the Big Breakfast while checking emails received from the Tokyo bureau overnight.

07:30 Walk to the tube station while checking to-do notifications. Dictate new notification with an alarm on calendar: "Don't forget to call Mum & wish her happy birthday".

07:50 Grab a coffee and muffin on the way to work and listen to another email. It's Sarah asking me to book cinema tickets for that evening.

08:00 Arrive at office, sit down at PC and check the news on breathe before looking up which movies are opening tonight. Ask virtual assistant to check Sarah's calendar for the evening to see if she can make a movie at 7.30pm. The assistant sends confirmation that Sarah is free and that two tickets have been booked.

Sends SMS text message to Sarah's phone from laptop, telling her not to be late.

08:25 Alert sounds to notify of early Monday morning meeting.

10:00 Get in a cab to go to that all-important meeting. While in the cab, check out results of weekend football and rugby matches. Stuck in traffic jam, so use the time to check out any more breaking business news on Widgets and listen to emails and voice-mails.

Find out that the company is about to enter merger talks with the largest global player in the market place. Perfect timing and just the ammunition needed for the interview.

11:40 Arrive at meeting. Switch off phone but divert activated to take all calls and emails. Having just listened to Widgets breaking news in the cab on the way over, adapt strategy accordingly for the meeting. Interview with CEO goes well, what a scoop!

13:00 Meeting carries over into lunch, check emails and voice mails in restaurant.

14:50 In the cab back to the office. Another traffic jam. Check into breathe journey section to find another route.

Now running late for a conference call, so set up the meeting on phone with the help of breathe and hold it in the cab.

15:30 Back in the office. Conference call still going on.

15:40 Conference call over. The US is now starting to reply to emails. Work solidly at PC for two hours, typing up notes from meeting. First draft of article needs to be with the editor by 17:30 to make tomorrow's paper. (if he's so hip and trendy why's he working for a newspaper, ed)

17:50 Send instant message from PC to Sarah, asking if she can meet for a pre-cinema drink at 6.30 at On Anon in Shaftesbury Ave, saw somebody chatting about this cool new place on the breathe site.

Also ask if she wants dinner after the movie at a new restaurant recently reviewed on the breathe site.

18:30 Meet Sarah in On Anon. Wow she's on time for once! Must be that new alarm system and calendar she's got set up on her phone.

19:30 Just about make it to the cinema on time. Pick up pre-paid tickets, grab some popcorn and sit down.

23:30 Jump in a cab with Sarah.

Talk about Snowboarding trip booked for next weekend. Sarah says she has nothing to wear and no time to go shopping. Suggest she checks out breathe's fashion section.

23:45 Final check of emails. Decide the States can wait till morning.

00:00 Bed.