Feeds

breathe suffers asthma attack

Warning: story can only be read by Modern Urbanists

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

breathe - the style-conscious ISP - has run out of puff.

After jumping on the all-you-can-eat-unmetered-Net-access bandwagon in March the ISP has now pulled the offer.

As of June 16, breathe no longer offers unmetered Net access for £50.

The reason, it seems, is that breathe now has attracted 50,000 users, each of whom was prepared to part with fifty quid, and it doesn't want anymore.

While this may shock some people - reports about breathe's service have been reasonably favourable after all - it may also be a blessing for anyone who fails to live up to the ISP's distinctive profile and brand.

Apparently, the company is only interested in 'Modern Urbanists'.

"Part of the brand development strategy has been to gain leadership amongst a carefully defined, high-value target audience who by nature and lifestyle are inclined towards breathe's services," trills a highly designed breathe statement.

"breathe's target audience represents the core of the future modern technology market. They are 18-35 years old and are mostly active mobile socialisers and technology sophisticates, united by brands and media whose values fit with their own. They are breathe's 'Modern Urbanists'."

If, like me, you are neither "modern" or "urban" (or maybe you only possess one of these traits and not the other) then click here to discover the day in the life of this new social animal. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.