50p auction bid buys a lot of PR

Holiday firm sells cheapo trip to neighbour

Holiday company Airtours has made fantastic PR capital out of letting a 50p online auction bid buy a £500 holiday to Greece.

Julie Humphreys, from Ramsbottom in Lancashire, made the meagre bid as a joke but was told she'd got the holiday as no one else had entered the auction. Her boyfriend also got to accompany her to Rhodes for another 50p.

The story has bought Airtours far more than £1000 worth of publicity. And also drawn attention to the fact that small numbers of people must be using their auction site.

However the Airtours publicity machine doesn't seem to have managed to get the message out that holidays are sold and auctioned on its Late Escapes Web site.

Its also worth pointing out that Julie Humphreys lives nice and close to Airtours HQ. The holiday firm is based in Rossendale, Lancashire, about three miles from Julie's home. Coincidences happen.

I'm from Rochdale which is just down the road from this holiday bonanza spot. Maybe I'll be in with a chance of a 50p trip to Lanzarote. If you want to try your luck go here. ®

Sponsored: Designing and building an open ITOA architecture