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VNU to shell out £15m for ZD Euro paper biz

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After a good few weeks of wrangling it looks as though Dutch publisher VNU has been told £15m is a fair price for Ziff Davis' European paper mags. So that's what it has got to pay.

The figure was settled on after a spot of arbitration following due diligence.

VNU has been dying to get into the German market, where it is titchy, and this is what a Ziff deal will do for them. In the UK VNU will get IT Week, PC Direct, PC Magazine and a games magazine.

Nightmare scenario realised: Episode 2

You might recall when VNU bought CMP's UK titles, Information Week, Network Week and Computer Reseller News in July 1999 and only one title survived the deal.

Also, there are a hell of a lot of ex-VNUers in ZiffUK land. Who will not relish going Dutch a second time.

And if you're looking towards the Register for salvation - there are enough refugees from VNU here already. ®

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