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HP gives resellers chance to win £1 million

Is this the same million from last year?

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Hewlett Packard is once more planning to make one of its resellers filthy rich.

The generous vendor will not only ship its top 60 printer dealers off for a weekend in the South of France, but it is offering one lucky reveller the chance to win a cool £1 million.

This couldn't possibly be the same million pounds that was promised by HP last year, could it? In Autumn 1999 HP launched a similar competition called MillionAir, promising to make one of its resellers rich beyond their wildest dreams. It treated a group of them to a champagne party in London's Park Lane before whisking them off on Concorde, where one entrant looked forward to nabbing the £1 million bounty.

But due to some hidden smallprint of the competition rules, no-one won the cash. In the meantime, HP generated bank interest and plenty of free publicity for itself.

Those in the channel who want to pitch their wits against HP this year should get their skates on - the Millionaire's Club promotion started two weeks ago. Resellers have until August 31 to sell as much HP imaging and printing products as possible. Those who sell the most and answer some HP brain-teasers correctly will get their names entered into a draw to get invited on the trip.

HP will foot the bill for them and their partner to stay at a swanky Cannes hotel from October 21 to 22. And one will get entered into a mystery competition to win the elusive £1 million.

In HP's words: "After the success of MillionAir, we felt that HP Millionaire's Club would be a great way to continue rewarding the channel for its efforts in selling HP imaging and printing products.

"It is a fun way to ensure that everyone is kept up to date on all the latest product range." ®

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