Feeds

RealNetworks licenses Apple's QuickTime

Steve Jobs does the maths: wider QuickTime use + RealNetworks recognition - M$ = more Mac sales

  • alert
  • submit to reddit

High performance access to file storage

RealNetworks yesterday said it has licensed Apple's rival QuickTime streaming technology,

A peculiar team-up, you might think, given the way Apple has been pushing QuickTime and its streaming media service, QuickTime TV, against RealNetworks rather than its other competitor, Microsoft.

But as Apple CEO Steve Jobs said at the announcement, there's "wisdom in this".

Apple's strategy with QuickTime has largely been about selling more Macs, primarily to maintain and extend its lead in the media content creation business. That's why its QuickTime marketing has often focused on what it calls RealNetworks' "server tax" - its server licensing fees.

However, Apple has enough of a handle on the real world to know that Real is very well established and no one's going to switch over to Mac-based server farms just because QuickTime Server - or at least its open source core - is free.

What Apple has done is raise the profile of QuickTime client software through some neat media deals - in particular, the Star Wars: Episode One, Lord of the Rings and other trailers - and used the open source component of the code to evangelise the format in the Linux and Unix arenas.

And it's given Apple a strong share of the streaming media market, making QuickTime a format that content providers have to note of. Which is where RealNetworks comes in. Unlike Apple, RealNetworks is more interested in the client side in its own right, rather than something to use to leverage sales elsewhere. That means becoming the de facto standard, which in turn means supporting the key media formats. That now includes QuickTime.

So the deal should give RealNetworks the opportunity to get QuickTime Players users to switch to RealPlayer, and Apple gets the recognition of the market leader and so a better shot at selling into content creation houses. QuickTime will be included in the upcoming RealServer 8, allowing many companies who couldn't or wouldn't serve QuickTime conent to do so. Again, that's a fillip for QuickTime - and what's good for QuickTime is (hopefully) good for Apple's sales.

And, of course, both get to stand together and pour scorn on Microsoft, which they did with gusto at the announcement. Kick a rival while it's down? Hell, why not? ®

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.