Feeds

RealNetworks licenses Apple's QuickTime

Steve Jobs does the maths: wider QuickTime use + RealNetworks recognition - M$ = more Mac sales

  • alert
  • submit to reddit

Build a business case: developing custom apps

RealNetworks yesterday said it has licensed Apple's rival QuickTime streaming technology,

A peculiar team-up, you might think, given the way Apple has been pushing QuickTime and its streaming media service, QuickTime TV, against RealNetworks rather than its other competitor, Microsoft.

But as Apple CEO Steve Jobs said at the announcement, there's "wisdom in this".

Apple's strategy with QuickTime has largely been about selling more Macs, primarily to maintain and extend its lead in the media content creation business. That's why its QuickTime marketing has often focused on what it calls RealNetworks' "server tax" - its server licensing fees.

However, Apple has enough of a handle on the real world to know that Real is very well established and no one's going to switch over to Mac-based server farms just because QuickTime Server - or at least its open source core - is free.

What Apple has done is raise the profile of QuickTime client software through some neat media deals - in particular, the Star Wars: Episode One, Lord of the Rings and other trailers - and used the open source component of the code to evangelise the format in the Linux and Unix arenas.

And it's given Apple a strong share of the streaming media market, making QuickTime a format that content providers have to note of. Which is where RealNetworks comes in. Unlike Apple, RealNetworks is more interested in the client side in its own right, rather than something to use to leverage sales elsewhere. That means becoming the de facto standard, which in turn means supporting the key media formats. That now includes QuickTime.

So the deal should give RealNetworks the opportunity to get QuickTime Players users to switch to RealPlayer, and Apple gets the recognition of the market leader and so a better shot at selling into content creation houses. QuickTime will be included in the upcoming RealServer 8, allowing many companies who couldn't or wouldn't serve QuickTime conent to do so. Again, that's a fillip for QuickTime - and what's good for QuickTime is (hopefully) good for Apple's sales.

And, of course, both get to stand together and pour scorn on Microsoft, which they did with gusto at the announcement. Kick a rival while it's down? Hell, why not? ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.