Feeds

Apple UK marketshare up 46 per cent

But only has 3.5 per cent of the market...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Apple's success in the US is being replicated in the UK, according to the latest figures from IDC.

Well, sort of. The growth numbers sound impressive, but the result isn't perhaps as spectacular as the percentage increase at first sounds.

So, while Apple's share of the UK PC market grew 46 per cent during Q1 over the same period last year - the good-sounding number - but that really means nothing more than a 0.8 per cent increase in market share, rising from a measly 2.7 per cent to a slightly bigger 3.5 per cent.

That's not bad news for the company, but it nevertheless highlights the distance Apple has to travel to get its marketshare back up to the ten per cent plus is saw in the glory days of the mid-to-late 80s.

Apple's UK success appears to have been built on the back of the education market, one of its traditional strongholds. Apple recently announced its status as the world's number one supplier to the education IT market - a claim based on IDC figures.

It also seems that Apple has put its supply problems behind it - an issue that, according to IDC analyst Andy Brown, cited by MacWorld, that hit Apple's 1999 shipments hard. The only snag: that suggests that Apple's 2000 marketshare growth is as much about satisfying pent-up demand as growing the userbase.

The UK PC market as a whole grew 13 per cent between Q1 1999 and Q1 2000. Apple ranked tenth, according to IDC, behind Dell, Compaq, Hewlett-Packard, Tiny, Packard Bell, Toshiba, IBM, Time and Gateway. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.