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Apple UK marketshare up 46 per cent

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Apple's success in the US is being replicated in the UK, according to the latest figures from IDC.

Well, sort of. The growth numbers sound impressive, but the result isn't perhaps as spectacular as the percentage increase at first sounds.

So, while Apple's share of the UK PC market grew 46 per cent during Q1 over the same period last year - the good-sounding number - but that really means nothing more than a 0.8 per cent increase in market share, rising from a measly 2.7 per cent to a slightly bigger 3.5 per cent.

That's not bad news for the company, but it nevertheless highlights the distance Apple has to travel to get its marketshare back up to the ten per cent plus is saw in the glory days of the mid-to-late 80s.

Apple's UK success appears to have been built on the back of the education market, one of its traditional strongholds. Apple recently announced its status as the world's number one supplier to the education IT market - a claim based on IDC figures.

It also seems that Apple has put its supply problems behind it - an issue that, according to IDC analyst Andy Brown, cited by MacWorld, that hit Apple's 1999 shipments hard. The only snag: that suggests that Apple's 2000 marketshare growth is as much about satisfying pent-up demand as growing the userbase.

The UK PC market as a whole grew 13 per cent between Q1 1999 and Q1 2000. Apple ranked tenth, according to IDC, behind Dell, Compaq, Hewlett-Packard, Tiny, Packard Bell, Toshiba, IBM, Time and Gateway. ®

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