Feeds

Dixons buys a piece of Sugar's e-m@iler

Finger on the tech pulse, apparently

  • alert
  • submit to reddit

SANS - Survey on application security programs

Dixons Group has bought 20 per cent of Amserve -the Amstrad subsidiary responsible for the "E-m@iler"machine.

The 15 million pounds deal is split two ways - the retail giant is paying 3 million pounds cash, while also agreeing to provide a service support and distribution package - courtesy of its 1,000 UK shops - valued at 12 million pounds.

A national press advertising campaign which "will focus on the unique benefits of the E-mailer;" is also on the cards, Dixons said - something the company has included in the 12 million pound offer. This will target "non-computer literate consumers," the retailer added.

Sir Alan Sugar, Amstrad chairman, described Dixons as "the perfect partner for Amserve".

"The company is always at the forefront of new technology distribution and its store staff are probably the best equipped in the UK for demonstrating and selling the new E-mailer,"he said.

Dixons - and its stores The Link, Curry's and PC World - and Argos are the only retailers in the UK currently selling the Em@iler device -and Dixons will not win exclusive rights to the products thanks to today's 15 million deal, a Dixons representative told The Register.

"There is a definite pent up demand in the market for a product that will give non-technical people really easy access to e-mail services," John Clare, Dixons CEO, said in a statement. "Once again, Sir Alan has shown that he has his finger on the pulse of high tech products."

Consumer interest for the e-mailer, launched in March, had been "intense", Amstrad said today. Although no actual sales figures were released, the company compared demand "with that created by the Amstrad word processor".

Amserve was formed this year to look after business generated by the e-m@iler, which generates revenue from unit sales, advertising and e-mail traffic. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
What's a right pain in the ASCII for IBM? Its own leech-like hardware biz
Keep your eyes on our cloud while we remove this pesky thing, say execs
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.