Feeds

We've found a good WAP idea!

And of course some crap ones too

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

We like Ed Dale and Pablo Campillos - director and European development bloke of mIQ respectively. Why? Because they have the same perspective of WAP as we do. Meeting up to discuss their sport-stats-on-WAP plan, the first few minutes was spent joyfully poking fun at the one million and one stupid ideas that have been spewed out in the name of WAP (fashion advice, coffee discounts etc etc and so on).

Others things we agree upon: stay out of the consumer's face - provide a service and let the big boys sell it to average Joe; make some money - mIQ claims it's actually in the black (that means making more than you spend); don't make ill-informed comments about where an unpredictable market will go; work with companies rather than use them as excuses when your business plan goes down the toilet; don't lie.

So what is it doing?
mIQ set up a sports stats system in Australia five years ago to cover Aussie rules, football etc and now itsmoving it to wireless apps (your WAP, your Palm) for folk in the UK. The tag is that it'll be up and running for Euro 2000.

How's it work?
Four blokes sit and watch a match. For 30 a game, they call out and record everything that happens (by taping details into a homemade Palm application). This information is fed through a big ole database and a multitude of stats are pumped out the other end.

Then either you and your WAP phone or an interested party (sport Web site, TV programme etc) picks up this info and gets all obsessive and figure-crazed. That's not it though - you can also click through to get current betting
odds and have a flutter if you so wish.

Talk me through it

Okay, you register with mIQ either over the phone or through its Web site. You give them your credit card details if you plan to bet. They give you a pin number. Connect to their site (the PR has promised us the Euro 2000 address - we'll put it here when we get it). Select the sport. Select the match. Then you can select team stats or player stats (completed passes, possession, that sort of thing).

If you want to bet, click the bet button. Enter amount, get told what you stand to gain/lose, click again, receive email with details on.

Why not put bets on your phone bill, cutting out the credit card thing?
The network operators don't want it (at the mo anyway). Not a problem if they change their mind, say the boys.

You say they're making money? How?
Content provision of course. Nice little addition to a site is a stats screen. Also advertising, sponsorship, charging for SMS tips on matches.

There's even a decent idea for the positioning-based commerce stuff everyone is going on about. If you're standing at Trent Bridge, they'll know and so a shortcut to the game going on can be put right at the front of the menu.

Nice. Anything else?
Yeah - the system still has teething troubles. Ed's mobile would keep crashing at a certain point. Could be mIQ's gateway, could not. Also, while the Aussies and Yanks are stat crazy, is the same true for Britain? Probably - sports fans are sports fans. We can see when they cover the Premiership next year.

We also like the poor-quality, cheesy PR photos of Ed and Pablo. Low in colour and resolution, high in genuine grins.

And those other crappy WAP ideas you promised?
Actually, only one, but it's a corker. Nokia plans to bring interactive games to WAP phones. Adventure games, quizzes, chess - all available on a tiny, rubbish screen for the cost of a phone call. That's right, you will "reach new levels of excitement", you will "be able to enjoy the thrilling, interactive entertainment of globally networked gaming wherever you are".

Balls. You'll play a tedious game of Tetris and it'll cost you a fiver. Back to the drawing board.

Other WAP-based announcements: CMP Media has launched a new mobile commerce expo in New York. It'll be in October and then next June and gives more idiots the chance to sell their daft ideas. They've been beaten to it though by an "l-commerce" (we thought it was "p-commerce") conference held last week in Washington. It was held in the Watergate Hotel. Nuff said. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.