Feeds

Boo.com – it lives!

Fashionmall.com buys site, trademark etc.

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Boo.com could soon be back in business after US e-tailer, fashionmall.com, bought the failed e-outfit for an undisclosed sum.

Fashionmall.com intends to use boo.com to gain a foothold in the European marketplace.

A notice on boo.com reads: "Fashionmall.com is very proud to announce our acquisition of boo.com.

"We will be working diligently over the next few weeks to position Boo as the ultimate global fashion portal - to deliver all the great things you loved about Boo."

Visitors are then catwalked to Fashionmall's site.

Fashionmall.com's CE, Ben Narasin, told Reuters that the company had bought what was left of Boo.com lock, stock and barrel. That included the site, the boo brand, trademark - in fact, just about everything that was left after Bright Station coughed up 250,000 earlier this week for the technology assets of boo.com.

Snag is, will it work? Can boo.com be refashioned to excite a new following?

Who knows... but if flares, kipper ties and tank tops can make a comeback then I guess anything's possible. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.