Feeds

Boo.com – it lives!

Fashionmall.com buys site, trademark etc.

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Boo.com could soon be back in business after US e-tailer, fashionmall.com, bought the failed e-outfit for an undisclosed sum.

Fashionmall.com intends to use boo.com to gain a foothold in the European marketplace.

A notice on boo.com reads: "Fashionmall.com is very proud to announce our acquisition of boo.com.

"We will be working diligently over the next few weeks to position Boo as the ultimate global fashion portal - to deliver all the great things you loved about Boo."

Visitors are then catwalked to Fashionmall's site.

Fashionmall.com's CE, Ben Narasin, told Reuters that the company had bought what was left of Boo.com lock, stock and barrel. That included the site, the boo brand, trademark - in fact, just about everything that was left after Bright Station coughed up 250,000 earlier this week for the technology assets of boo.com.

Snag is, will it work? Can boo.com be refashioned to excite a new following?

Who knows... but if flares, kipper ties and tank tops can make a comeback then I guess anything's possible. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.