Feeds

Boo.com – it lives!

Fashionmall.com buys site, trademark etc.

  • alert
  • submit to reddit

The essential guide to IT transformation

Boo.com could soon be back in business after US e-tailer, fashionmall.com, bought the failed e-outfit for an undisclosed sum.

Fashionmall.com intends to use boo.com to gain a foothold in the European marketplace.

A notice on boo.com reads: "Fashionmall.com is very proud to announce our acquisition of boo.com.

"We will be working diligently over the next few weeks to position Boo as the ultimate global fashion portal - to deliver all the great things you loved about Boo."

Visitors are then catwalked to Fashionmall's site.

Fashionmall.com's CE, Ben Narasin, told Reuters that the company had bought what was left of Boo.com lock, stock and barrel. That included the site, the boo brand, trademark - in fact, just about everything that was left after Bright Station coughed up 250,000 earlier this week for the technology assets of boo.com.

Snag is, will it work? Can boo.com be refashioned to excite a new following?

Who knows... but if flares, kipper ties and tank tops can make a comeback then I guess anything's possible. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.