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Reading The Internet Start-Up Bible

Useful checklist for dotcom wannabes

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From time to time, I am mistakenly asked for advice on how to set up an Internet business.

I will now tell any dotcom wannabes that pass my way to buy a copy of The Internet Start-Up Bible.

Written by three Internet consultants from - I assume - Viant, this book contains a heap of well-structured information on how to set up a dotcom business. Most of the book makes sense for any old economy business seeking finance from external sources, too. Who are your customers? What is your competitive strategy, what's the management team, where are the financial projections, and so on.

The book goes off the rails at the very end with a chapter of futurology. This contains the caveat: "Warning. If you don't like strange ideas stop reading now". If you do like reading strange ideas, I suggest you go straight to Ray Kurzweil's Age of Spiritual Machines, also recommended by The Internet Start-up Bible.

The Internet Start-Up Bible was launched last week, so it's pretty up to date on the case notes (count the caveats about Boo.com). It is published by Random House and costs 9.99.

The ISBN No is 0-7126-6966-3, if you want to order offline.

If you want to set up your own Web site - and get readers -and you're starting off on a shoestring - check out How to start a Tech site.

This useful primer from Tech Zone contains nuggets for anyone trying to set up a site under their own steam (not just hardware nuts). ®

Security and trust: The backbone of doing business over the internet

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