Scantily clad Brazilian dancers spice up Integrator Forum
Logitech pulls out all the stops
Proving there's no such thing as excess in Monte Carlo, Logitech flew a whole troop of scantily-clad Brazilian dancers in for this year's Integrator Forum. Stunned system builders watched as girls, kitted out stilletoes, black lacy shorts and cut-off vests with the slogan 'Black is beautiful' emblazoned accross their busts, pranced about on stage in yesterday's afternoon heat. Imagine the scene: to the same tune as that long forgotten summer ballad 'Un, dos, tres', a la South American crooner Ricky Martin, they whooped: "Lo-gi-tech Hardware portal to Internet Lo-gi-tech Add value to your PC Lo-gi-tech Hardware portal to Internet Lo-gi-tech Black is beautiful" And so it continued. They were soon joined by a fleet of drummers, acrobats and other singers who seemed to like nothing more than proclaiming the glories of this otherwise shy hardare manufacturer. Which was all well and good - made a change from the complicated video graphics and tepid glass of red wine that normally accompany these IT events, and the acrobats were excellent - but where oh where was the connection with building PCs? It seems Logitech wants to flog system builders its "Internet hardware portals" - that's mice and keyboards to those who missed this gala extraganza. And the "Black is Beautiful" link? The dancers were the same colour as the Logitech logo on its OEM computer products. Dubious connection, but it certainly seemed to work in grabbing the system builders' attention. ®
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