Feeds

BMW just can't let go of Rover

Woof woof goes Reg Web watchdog

  • alert
  • submit to reddit

Bridging the IT gap between rising business demands and ageing tools

While most have learnt that with instantaneous Net technology, a poorly updated website can look unprofessional, BMW still hasn't got around to updating (that is dissolving) its rovergroup site. Even though it sold Rover for just 10 two weeks ago.

Go to the site and you'll be offered rundown of BMW's financial state. Maybe it's just trying to make a point: "Here's how much money we pumped into a fleet of naff English cars with a poor brand image."

The Rover story caused enormous controversy in the UK, mostly because it was the final recognition that Britain's once proud car industry was now dead in the water. BMW lost a fortune with Rover and decided to dump it. Wrangles followed, the DTI got involved, a million tabloid columns etc etc.

It was eventually sold for 10 to Phoenix - which had previously been snubbed in favour of VC company Alchemy. God only knows if they can make it profitable. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP and Microsoft prove it again: Big Business Doesn't Create Jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.