Feeds

BMW just can't let go of Rover

Woof woof goes Reg Web watchdog

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

While most have learnt that with instantaneous Net technology, a poorly updated website can look unprofessional, BMW still hasn't got around to updating (that is dissolving) its rovergroup site. Even though it sold Rover for just 10 two weeks ago.

Go to the site and you'll be offered rundown of BMW's financial state. Maybe it's just trying to make a point: "Here's how much money we pumped into a fleet of naff English cars with a poor brand image."

The Rover story caused enormous controversy in the UK, mostly because it was the final recognition that Britain's once proud car industry was now dead in the water. BMW lost a fortune with Rover and decided to dump it. Wrangles followed, the DTI got involved, a million tabloid columns etc etc.

It was eventually sold for 10 to Phoenix - which had previously been snubbed in favour of VC company Alchemy. God only knows if they can make it profitable. ®

Combat fraud and increase customer satisfaction

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.