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A rather pompous half page ad in ZD's UK flagship, IT Week, puffs the excruciating ZDNet UK's AnchorDesk, billing it as "a wealth of free expertise just a click away". You will not be surprised to read that AnchorDesk UK is "informed, insider analysis" or that it is "written by the UK's most knowledgeable correspondents". We admit we were a tad surprised to discover that veteran US hack John Dvorak is British, but that's probably just down to ZDNet UK's legendary factual accuracy.

Being the mischievious little devils that we are, we felt sorely tempted to insert a large 'W' in front of the word 'AnchorDesk', until we noticed that ZD had beaten us to it [Don't let that ever happen again - Ed] and added not one, but three, as in www.anchordesk.co.uk

It would be nice to imagine that Ziff-Davis is perfectly aware of this rather unfortunate juxtaposition of characters, but deep down inside, we all know that's not the case, don't we? ®

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