Feeds

Will BA pass on e-commerce savings to customers?

'Who knows?'

  • alert
  • submit to reddit

Internet Security Threat Report 2014

British Airways - one the airlines behind a new on-line travel agency - said it would not necessarily reduce ticket prices for consumers, despite announcing that the new portal is expected to "significantly cut the cost of selling and distributing tickets for the member companies".

When asked if BA would reduce airfares for online bookers a spokeswoman for the airline said: "Who knows?"

So, there you have it. E-commerce is a money saver, but for BA at least, it's something it would rather not share with its customers.

The yet-to-be-named portal is expected to attract a "significant proportion of total on-line travel sales in Europe within the next two years", the airline announced today.

It will feature up-to-date fare information, including the airlines' lowest branded fares. Travellers will also be able to book hotels, car hire, insurance and other travel services through the site.

The other airlines taking part in the standalone and quite separate e-venture are Air France, Lufthansa, Alitalia, KLM, Iberia, SAS, Aer Lingus, Austrian Airlines Group, British Midland and Finnair.

Executives at e-bucket shop Lastminute.com are reportedly unmoved by the announcement and believe it will not impact its business selling cut-price flights and holidays. ®

Choosing a cloud hosting partner with confidence

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.