Feeds

Web startups will fail without trading portal help

HP sauce for the goose is HP sauce for the gander

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

E-commerce firms which invest 80 per cent of their startup costs in marketing and advertising without establishing alliances are doomed to failure, a senior executive at HP Europe has claimed. Karl Terko, business development manager at HP's e.solutions division, said that instead of firms going it alone and spending vast sums of advertising money in a bid to attract Web clickers, trading hubs, which he described as mega-portals, were necessary to pull disparate business models together. Terko said: "We try and play every kind of a portal game. If you set up a business with the aim of just selling online, you won't be successful." Instead, Terko said, it was important to establish what HP describes as trading hubs, which pulled together telcos, banks, large media houses, consumer-customer relationships, service providers, content providers, business-to-business sites and business-to-consumer sites. Other elements in the equation would include appliance manugacturers, hardware manufacturers, and software and service companies. Strangely enough, HP makes big boxes for ASP, has a software and services wing, and has already forged alliances with a number of large appliance players including Ericcson and Nokia. It has also signed up 130 firms in 20 countries to its Cyber Bazaar scheme, a sort of technology mart intended to marry apparently different solutions with each other. "Trading hubs are the next generation portals," Terko said. "You need to create an eco-system of partners so that everything works together." And, it appears, HP has been quietly beavering away since the e.solutions division was set up last Autumn, creating such networks of partners. Merko said that as part of its push, HP had set up an equity division, which had already put money into a fair number of firms, and had plans to invest even more. He said: "The mega-portals, such as Yahoo! will still be there but smaller portals will have to change their business models". ®

  • HP demonstrated its WAPPified car, which uses WAP technology to help drivers navigate their way around Europe. Sporting the trademarked W@P logo, HP said it has already clinched deals for the technology with both Mercedes Benz and Porsche.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.