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Build a business case: developing custom apps

Just over a quarter of Wap sites tested independently contain "serious errors", which would prevent consumers from seeing pages or successfully completing transactions. The tests on 50 sites ranging from Wap start-ups to multi-nationals were carried out by Anywhereyougo, and demonstrate that this new technology may be in for a rocky ride as the market is flooded with new gateways and phones. According to its UK director James Pearce, there are 27 Wap phones and over half a dozen gateways in use today, causing clashes and affecting performance. With yet more phones and gateways expected to hit the market soon, the problem is only going to get worse - with subsequent effect on Wap's early adoption by consumers. With analysts producing ever-increasing estimates for what the wireless market will be worth in two, three, four years, it is clear that any company which can find an all-embracing solution will have a head start. This, of course, is where Anywhereyougo comes in. For a fee, it will test and ensure that your Wap product will work with whatever is on the market. Sounds like a money spinner. Anywhereyougo describes itself as the world's largest independent community of wireless developers and the results coincide with the launch of its test lab for Wap devices. ®

Build a business case: developing custom apps

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