Feeds

Acer flogs PCs cheap on dealer site

Ropes in reseller support to increase Web offering

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

What do you do if you're a big time PC manufacturer who wants to use the Net to flog more kit at discount prices but you don't want to be seen to be screwing over your resellers? Simple, you follow Acer's example and get someone else to do it for you. The Taiwanese PC giant has got together with MPC International – a UK-based VAR – to sell cut-price kit over the Net. Of course, MPC's isn't the only Web site selling Acer kit at lower-than-list-price prices. A quick visit to the Acer UK site throws up a list of other Acer resellers with Web sites. What makes MPC different is that its site is an Acer-only area. So, Acer gets its brand sold over Web and can keep its channel clean. Acer UK's sales director, Scott Dodds, said: "MPC has shown great initiative with us in creating the Acer-only site. The Acer 'Smart Channel' philosophy is all about demonstrating that the future of e-business is about making partnerships more efficient for customers, not about selling direct from one company." Mehool Sanghrajka, managing director of MPC, said: "MPC is not a gimmicky, all bells-and-whistles e-commerce site. We aim to offer the public an on-going competitively-priced range of quality products from a secure e-tailing source. With free delivery - worth over 40 - it's definitely worth checking us out if you're buying a new computer or laptop."

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.