Feeds

AOL grabs swimsuited lovelies

Magazine frenzy as Middle America gets sweaty

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

AOL has signed a deal with Time Warner to give it a day of exclusive picture access to the first swimsuit issue for Sports Illustrated for Women. This isn't the famous Sports Illustrated swimwear issue - a uniquely American male experience. No, this is swimwear "for women" - which means that stunning women of different shapes will be sporting skimpy lycra creations. AOL can expect the same type of punter that logged on and lapped up the pics for the annual swimwear issue in February. It proved rather popular with mature men. Under the deal, all of AOL's 22 million members will get a sneak peek at the cover and selected photos tonight (Tuesday) at 6pm Eastern Time. The magazine itself will be on newsstands on Thursday. We could tell you that the issue will also feature beach gear, hair care products, sunscreens and all that, but we suspect you wouldn't be interested. If you're an AOL member, then all you need is the keyword "SI for women" - if not, then you're just gonna have to wait (oh no!) for someone to pinch the pictures and post them elsewhere. Flashback The Sports Illustrated swimsuit phenomenon takes us back to those grand old days when spots and hormones raged. Of course, Argos finally decided to remove the female models from its shower unit range after it recognised that it was nothing to do with eager consumers when stores consistently ran out of copies on the day of release. School bins suffered the opposite fate. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.