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Register jumps into bed with iSyndicate

A little bit of San Francisco comes to UK

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iSyndicate, the Internet world's biggest content syndicator, has opened for business in the UK, with a launch-roster of 12 publications. The cream of content includes the Financial Times, The Guardian, ITN New Media and, of course, The Register. San Francisco-based iSyndicate aims to provide "sticky" content for Web sites. It acts as a syndicator of text news, weather reports and opinions, as well as photos, audio, interactive games and video. The company has 804 content providers in the US which distribute information to around 190,000 Web sites. Its London office aims to be the start of its expansion into Europe, with a second step planned for Germany. "High quality content is absolutely critical to driving Web site traffic and making sure that visitors keep coming back," said Allison Hartsoe, iSyndicate's co-founder. "The vast majority of Web sites do not have the capacity to create their own content or to negotiate multiple legal contracts with content providers, not to mention the necessary technical resource to manage multiple formats." In June iSyndicate will hold a series of seminars for content providers and potential customers. Details can be found here. ®

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