Feeds

Marmite online – Web site brings yeast extract to the masses

And other British culinary masterpieces

  • alert
  • submit to reddit

Build a business case: developing custom apps

Two former soldiers have started a Web site to supply homesick expatriates with British fare. expatshopping.com offers all the home comforts of Britain, such as Tetley Teabags, Heinz Baked Beans and OK! Magazine, online. Launched this week, the site lists over 1500 brands at UK shop prices plus delivery charge. Ex-military policemen Richard Finch and Simon Aldrich got the idea after unfulfilled cravings for Colman's mustard in the far flung reaches of Bangladesh. According to Aldrich, he asked Finch to bring him over some of the mustard, but Finch forgot. "I went ballistic," Aldrich, marketing director of the new company, told the Daily Mail. "From there, one idea led to another and when we got home we studied the feasibility of a Web site." The two 30-year-olds have set up a £250,000 fully automated 6000sq ft warehouse in Osbaldwick, near York. From there the comfort foods can be shipped to 239 countries. According to the pair, the best selling product so far is that good old empire standby Marmite, followed by Paxo Sage & Onion stuffing, Bisto gravy granules, Bovril and Heinz Tomato Ketchup. Delivery prices for the world's 14 million ex-pats vary depending on destination and size of order, but it is definitely best to get a few items on the shopping list at the same time. For example, getting a box of Kelloggs Cornflakes to Mexico will cost £1.29, plus delivery charge of £14.78 (standard – eight days) or £34.01 (Data Post – four days). The same product costs £1.29 + £11.22 or £24.44 when sent to Spain. Finch said ex-pats had been flocking to use the service – 86 British High Commissions have apparently viewed the site: "We can't believe the enthusiasm of the response so far," he said. "One ex-pat in Slovakia listed ten items he wanted, including nylon tights for his wife." ® Related Story Govt calls ex-pat IT professionals back to Blighty

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.