Feeds

Pollsters and TV ads – the MS fight back begins

We'll try the court of public opinion instead

  • alert
  • submit to reddit

Mobile application security vulnerability report

MS on Trial Microsoft's strategy for its appeal in the court of public opinion has been revealed by a lucky chance, when a market research pollster who was surely working for Microsoft  called a WSJ reporter. It's not absolutely certain who the firm involved was working for, Microsoft won't confirm that it's the client, but the questions seem awfully pertinent. Presuming it was Microsoft, from the ensuing half hour of questioning we learn that Microsoft is concerned about Bill Gates' image ("Do you think Bill Gates is honest?" and was he "ethical/generous/a good family man?"); that Microsoft is trying to see how bad the damage is ("Do you agree... Microsoft violated antitrust laws?"); and whether people felt their portfolios had suffered ("Whom would you blame for this week's stock market dip?"). While the damage assessment is in progress, Microsoft has started trying to undertake some repair work with a  new TV ad campaign that started yesterday, starring Bill Gates - unusually speaking directly to camera on the Microsoft campus, and backed by an acoustic guitar. There's no mention of the antitrust case, but the intent of the message is clear enough. All the usual feelgood sound-bites are there: "Twenty-five years ago, my friends and I started with nothing but an idea... harness the power of the PC... improve peoples' lives... profound effect on how we live... how our children learn... our goal at Microsoft is to create the next generation of software, to keep innovating... the best is yet to come." COO Bob "Innovation" Herbold appears to be the behind the campaign. The ad is replacing other Microsoft ad campaigns, and will be shown during major sporting activities at the weekend. ® Complete Register Trial coverage

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.