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Watch ads while megs tick slowly by? Shurely 'Poor' Entertainment? - Ed.

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Pure Entertainment Games' site allowing users to download computer games for free went live this week. The Freeloader.com Web site currently offers five titles to download, Rat Attack, Grand Theft Auto, Blastian, Demon Invaders, and Moon Defender, with around another twenty planned for the site's official launch, expected on May 20. The AIM-listed company makes its money by dividing each full-game download into stages. Users have to watch or click on tailored adverts to progress to the next stage. "After pornography and MP3 music, games are the most searched for item on the Internet," said Ainslie Cheung, PR manager for Pure Entertainment. Other games planned for the site include Viva Football, Magic & Mayhem, Jimmy White's 2 Cueball and Pure Tennis. Computer games cost £20 to £30 upwards in the UK High Street, but from the look of it Pure Entertainment is going for lower value titles, not current charters. ® Related Stories Games giants sue Yahoo! over 'thieves market' Tubbie terror game strikes the Web US users are game for a PC Ban Quake, Home Officer advisor demands Link Freeloader.com

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