Feeds

ATI to unveil Rage 6 on 24 April…

...the day before Nvidia launches the NV11 and NV15

  • alert
  • submit to reddit

Build a business case: developing custom apps

ATI admitted today it is working on a high-end, high-margin 3D graphics chip. Speaking to Reuters, CFO Jim Chwartacky said: "We will be announcing a high-end product that reinforces and extends our reach into the higher margin part of the PC market." Not that we're entirely surprised. Surely Chwartacky is referring to the upcoming Rage 6, which the company has already scheduled a 24 April (the first day of the WinHEC event) booze-up during which company president and CEO K Y Ho will unveil the next-generation chip. Some of the technologies Rage 6 will contain were unveiled at last month's Game Developer Forum, though they were rather overshadowed by Microsoft's X-Box launch. ATI engineers showed of their Charisma Engine transform and lighting system and its Pixel Tapestry Architecture. Incidentally, Nvidia will use WinHEC to launch the successor to the GeForce 256 - or, as the company puts it, "usher in a new era of 3D graphics". The launch will take place on 25 April - the day after ATI's - and we expect to see the NV15 and/or the mobile NV11. ATI earlier this week announced revenue and income growth of 28 per cent and 136 per cent, respectively. The company attributed the results, for its second quarter, to strong sales of its Rage 128 Pro and Rage Mobility 128 chips. However, it noted that margins are on their way down, reaching 33.2 per cent from Q1's 34.1 per cent, thanks to the shift toward the low-end of various ATI products plus rising production costs. Chwartacky said ATI is poised to take advantage of the mobile computing market, which suggests the company has signed up some more notebook manufacturers to join Apple, which offers the latest Rage Mobility in its high-end PowerBook G3. ® Related Stories ATI records 136 per cent profit hike ATI to demo gigatexel renderer, animation accelerator Nvidia NV11 goes mobile too Nvidia hides NV11, NV15 under CeBIT bushel

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.