Feeds

Microsoft takes UK TV soap offensive

Deirdre, Beal, Ken could help counter organised crime

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

In a bid to stamp out piracy of its operating and application software piracy, Microsoft UK is hoping to persuade TV companies to include its message in popular soap operas. Julie Philpot, anti-piracy manager at Microsoft UK, revealed the plans at a meeting of the Personal Computer Association in Elstree last night. Philpott explained to the audience of system builders, distributors and PC companies that using pirated software not only cost Microsoft revenues but put money into the pockets of organised crime syndicates. Stealing software was not a trivial matter, she said, with organised crime choosing to counterfeit branded Microsoft markets rather than sell cocaine or heroin. Criminal gangs would rather make money from doing that than face the kind of prison sentences drug dealing attracted. For these reasons, Microsoft would try and re-inforce its anti-piracy message by getting popular TV soaps to include warnings in episodes of their programmes. She refused to be drawn on whether Microsoft was targeting Coronation Street, Eastenders, Brookside or Emmerdale. Philpott faced a lively debate after members of the trade association, faced with declining margins on PCs, asked her whether Microsoft could not publish recommended retail prices on its software so that they could have a better idea of whether products they were offered were grey market or possibly counterfeit products. Buying official product through established Microsoft channels sometimes meant that the software, particularly at the low end of the market, cost more than the entire system box. Philpott introduced a scheme for PCA members which would allow them to call a special 0800 free phone hotline to report possible distribution of pirated software. The scheme is intended to streamline the process of investigation, seizures and possible prosecutions. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.