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B2B goes hell for leather

But what is a vortal?

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Dubbing itself as "one of Europe's first operating vortals", the leatherXchange.com, based in Barcelona, is to link the world's slaughterhouses (size doesn't matter the press release assures), with tanneries, leather goods manufacturers, traders, agents, and chemical and machinery suppliers in a new trading platform. But what the hell is a vortal? This buzzword means vertical business portal, as in a study issued by Delphi Group, a market research firm, which claims that "B2B vortals are today's most under-valued Internet players, but will account for $5 trillion in purchases by 2002". LeatherXchange is not to be mistaken for the other leather markets on the Internet, of which there appear to be many. Enter the search term, "leather market" into any of the major search engines, and you will find hundreds of sites dedicated to selling leather articles and accessories, such as collars, cuffs, lace-up bras or trousers, thongs, and pants, many available in assorted colours and finishes, such as patent, buff or nubuck leather. ®

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