Excite Europe has hired two top guns as part of its "aggressive European expansion plans". So does this now mean it is to invade Poland? In the world of Business Speak, to be aggressive may be regarded as a Good Thing. But for most of us, this indicates poor self-control, and rather unpleasant people, or countries. Here's what aggressive means: adj Making the first attack, or prone to do so; discourteously hostile or self-assertive, now often contrasted with assertiveness. (Chambers) And here's the definition of aggression , also culled from Chambers. n. A first act of hostility or injury; the use of armed force by a state against the sovereignty, territorial integrity or political independence of another state; self assertiveness, either as a good characteristic of usu as a sign of emotional instability. ®