Feeds

RIBA pays $190,000 for Architecture.com

Design qualities of a 60s tower block

  • alert
  • submit to reddit

Security for virtualized datacentres

The Royal Institute of British Architects (RIBA) has coughed up $190,000 (£120,000) to buy the domain name architecture.com. The deal was struck with GreatDomains.com after the name was auctioned earlier this month. Alex Reid, general director of RIBA, said: "More companies are paying the high price tag for a simple dot com domain name because of the immediate recognition and value it brings in establishing an online brand. "That's why we wanted a strong domain name like Architecture.com, whose installed awareness will greatly reduce the need for inflated marketing spending and substantially increase traffic to our site," he said. What a load of guff. The reason this purchase "will greatly reduce the need for inflated marketing spending" is probably because RIBA can't afford to anything else having splashed out all that cash to own the domain. This, of course, was denied by a RIBA spokesbunny, who said the acquisition would not leave the bricks and mortar institution penniless. The acquisition would be funded by advertising on the site, she said. Well, if that's the case, why does Architecture.com have all the design qualities of a 60s tower block? For an organisation so focused on design, its site is shocking. There's a solitary picture of the bathroom basin on the site at the moment, but that will change. Can't wait for the picture of a toilet. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.