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£10m says Gameplay is European gateway

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Leisure and e-commerce outfit Gameplay.com, has signed a doo WAP a diddy diddy cum m-commerce agreement with a subsidiary of the Carphone Warehouse, the company announced today. The move is Gameplay.com's latest strategic move to provide games and e-commerce on a range of different platforms. Today's announcement comes on the eve of a major makeover at Gameplay. It's launching a new-look Web site tomorrow based on different microsites to suit individual interests. The company is also unveiling a new corporate identity and strapline: "Gameplay - Europe's gateway to games". And the first ads in a £10 million advertising and marketing campaign will also start fizzing through the airwaves tomorrow. "We are much more than just a dotcom," said CEO Mark Bernstein. Gosh. And all this, and from a British company to boot. It's enough make you wanna wrap yourself in a "Union Jack and buy a bulldog". ®

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