Feeds

UK online ad spend: puny but growing fast

Revenues more than double

  • alert
  • submit to reddit

Mobile application security vulnerability report

Online advertising sales in Britain leapt 122 per cent in Q2 1999 compared to Q1, according to the latest detailed survey by Pricewaterhouse Coopers for the Internet Advertising Bureau (IAB). Although the percentage increase sounds impressive, in monetary terms ad spend only increased from £7.9 million to £17.3 million between Q1 and Q2 last year. No matter, say the authors of the study, who reckon these figures are proof positive that advertisers in Britain are beginning to trust the Net. They claim larger sites are now making increasing use of sophisticated ad serving technology, which allows them to achieve broad reach and also to target their advertising. Tom Bowman, chair of market statistics at the IAB, said: "In a market that has more than doubled, ad banners continue to be the tool of choice for advertisers. "These statistics reinforce the power of banner advertising and silence any claims that this medium is no longer the lynchpin of Internet advertising spend. "With revenue of £17.3 million in only the first half of 1999 we expect that the second quarter of 1999 will surpass all expectations," he said. Last year total ad spend in Britain reached a wallet-bursting £13 billion ($20.8 billion), which makes online ad spending a mere single byte in an hour-long sequence of streaming video. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.