Feeds

UK online ad spend: puny but growing fast

Revenues more than double

  • alert
  • submit to reddit

New hybrid storage solutions

Online advertising sales in Britain leapt 122 per cent in Q2 1999 compared to Q1, according to the latest detailed survey by Pricewaterhouse Coopers for the Internet Advertising Bureau (IAB). Although the percentage increase sounds impressive, in monetary terms ad spend only increased from £7.9 million to £17.3 million between Q1 and Q2 last year. No matter, say the authors of the study, who reckon these figures are proof positive that advertisers in Britain are beginning to trust the Net. They claim larger sites are now making increasing use of sophisticated ad serving technology, which allows them to achieve broad reach and also to target their advertising. Tom Bowman, chair of market statistics at the IAB, said: "In a market that has more than doubled, ad banners continue to be the tool of choice for advertisers. "These statistics reinforce the power of banner advertising and silence any claims that this medium is no longer the lynchpin of Internet advertising spend. "With revenue of £17.3 million in only the first half of 1999 we expect that the second quarter of 1999 will surpass all expectations," he said. Last year total ad spend in Britain reached a wallet-bursting £13 billion ($20.8 billion), which makes online ad spending a mere single byte in an hour-long sequence of streaming video. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.