Feeds

Don't believe the m-commerce hype

Pizza delivery shows why

  • alert
  • submit to reddit

Boost IT visibility and business value

The current frenzy about gizmo mobile phones providing wireless access to the Net is nothing short of hype, according to a report by analysts Ovum. In its report Mobile E-commerce - Market Strategies, Ovum claims those involved in this fledgling industry should concentrate on providing "genuinely unique and compelling services" rather than trying to excite the market with over-hyped messages of "cool new technology". The report claims that there are perfectly good alternatives to buying goods and services without having to resort to m-commerce. "What's to persuade someone to order a pizza using a mobile application, rather than just picking up the phone?" asked report author Duncan Brown. "There would have to be a significant value-add to change habits: perhaps discounts, an up to date menu on screen - easy selection of pizza and toppings with a few key presses - and no waiting for engaged tones or overworked staff," he said. What's more, Brown claims the demand for m-commerce is being driven by suppliers, rather than customers. "It's debatable whether ordinary consumers are actually demanding mobile e-commere services right now," he said. "It's more a case of suppliers sensing an opportunity to make money, and pushing the idea at them," said Brown. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.