Viglen has ended its quest for an "unrewarded Internet entrepreneur" to head its e-commerce business. The PC builder announced today it had appointed Rajiv Bhatia as MD of VigEcom, Viglen's Web and e-commerce investment company. Bhatia joins from Virgin Group, where he was previously group projects director "with particular focus on developing new business", the company stated. Viglen has been hunting for someone to lead the Net investment subsidiary since December – when it was found advertising in the jobs section of the Financial Times. The advert said Viglen wanted an "unrewarded Internet entrepreneur" to put into action expansion plans involving "embracing the fast growing Internet sector with a series of new subsidiaries entirely focused on e-business". According to the ad, Bhatia will get "impressive rewards [including] a share of the equity". Bhatia was not available to comment to The Register without Viglen spin-doctor approval this afternoon. VigEcom made its first purchase without him last month, buying 26 per cent in Intelligent Network Technology for £2.5 million. ® Related Stories Viglen dips toe in net investments Viglen unveils e-biz division Sugar advertises for 'unrewarded Internet Entrepreneur'