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Lastminute loves World Online

Co-brand, revenue-split kind of thing

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Dutch ISP World Online and lastminute.com are to snuggle up together and embrace one another as part of a joint marketing deal. In return for providing selective just-in-the-nick-of-time offers on a joint branded Web page, lastminute.com will get a slice of revenue from advertising and sales. Which is nice, as the newly-floated company's share price has slid a smidgen closer to its offer price this morning despite reports that the bank managing the float, Morgan Stanley, has being doing its utmost to prop up the shares. One investor who was underwhelmed with his allocation of 35 shares said he might auction them on eBay -- individually -- as novelty items. Alternatively, he might be tempted to exchange his shares for a rusty old bike dredged out a canal. Or maybe a sodden, weed strewn shopping trolley. Whatever. On Friday, lastminute.com announced a similar joint marketing initiative with cableco ntl. ®

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