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Spot-the-ball and the pools has come to cyberspace via Littlewoods's £10 million online betting site. Bet247.co.uk kicked off yesterday, offering an online lottery and a weekly pools jackpot of £2 million. Hi-tech gamblers will be able to access the service via WAP phones, their PC or digital TV. Littlewoods has launched the site to regain sales stolen by the National Lottery and wants to catch three million new customers in three years. Punters will also have the chance to blow their cash on a new game called Prizebuster, based on the Saturday National Lottery draw. A £1 bet allows players to pick up to four numbers. If these numbers are in the winning draw, they win up to £400 for three numbers or £5,000 for four. "Only around one in five of our existing players has access to the net. This is all about winning new business from younger players and that will far outweigh the number who might just switch to playing online," Littlewoods boss Roger Withers told the Daily MirrorRelated stories Silicon couple win £270K from Net gambling William Hill sets up overseas gambling joint

Build a business case: developing custom apps

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