Feeds

Breathe in, breathe out for Free Everything ISP

Martin Dawes jumps into the fray

  • alert
  • submit to reddit

The essential guide to IT transformation

The latest ISP to offer flat-fee unmetered access to the Net reckons it will bring a breath of fresh air to the marketplace. breathe describes itself as a "leading UK free ISP" (don't they all?), with "between 200,000 and 300,000 subscribers, and reckons its up front one-off payment of £50 will be enticing enough to compete in the already busy free/free ISP marketplace. The service swings into action on Monday 3rd April in partnership with Toys R' US and the radio station, Kiss FM. Unlike the telephony/Internet model that appears to be in vogue at the moment, breathe will generate income from e-commerce and ads. But what's really driving it for breathe is the chance to identify those people who would subscribe to wireless Internet services. No doubt this wouldn’t be handed out for nothing. Sean Gardner, breathe's coo, said he expected the net cost of providing toll-free access to the Net to be between £30 - £50 per user above the £50 registration fee. But he said that was a "sensible cost" if it helps recruit users to its wireless Internet services. The backbone of breathe's dial-up 24/7 toll-free service is to be provided by Manchester-based Opal Telecoms, in which e-ntrepreneur Martin Dawes has a "significant" stake. Dawes is also the man behind Breathe. He sold his mobile telephone retailer, Martin Dawes Telecommunications, in 1998 and picked recently up £20 million pounds in venture capitalist backing. ® Related stories LineOne joins Free Everything gang AOL hits out at BT Freeserve in NTL's sights Blair hails NTL Free Everything ISP plans It's first come, first served: AltaVista AltaVista UK reveals Free Everything plans Telewest to offer unlimited Net access LineOne users to get free phone calls

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.