Feeds

IBM's Batty: No takeover of PC business

Ah, a denial story and we didn't even ask

  • alert
  • submit to reddit

Intelligent flash storage arrays

Big Blue said today that despite the fact it has totally re-vamped its Emea strategy, there was no truth that it was going to sell off its beleaguered personal computer division. Ken Batty, well known as being the manager of RS/6000 marketing for many years and who now runs the marketing for the personal systems group in the UK, said: "Rumours that we're selling out to HP or Dell are completely untrue." (Nobody had asked him that question). He said, however: "IBM's personal system company was not exactly in good shape. If I had £1 for every time IBM said it was going to fix something, I could sit at home and bask in the in the interest." On desktops, Batty said: "Our costs were too high, our products were too borning and nobody thinks we're serious. The whole management team has been replaced in the UK." He said that right now it was impossible for IBM Direct in the UK to do next day delivery. Now that Batty's in charge, everything will be different. "IBM is completely serious about its PC business," he said. "We'll be number one in the next three years." He said the ThinkPad range was acknowledged as the coolest and best selling notebook around, beating Toshiba. "At the London Fashion Week, models were carrying Nefinitys, sorry ThinkPads," he said. "There's no reason why the desktop product should not be something you want to be seen on your desktop." He said IBM was investing millions and expanding its sales team to address the PC market, which embraces notebooks, thin clients, desktops and Netfinity servers. ®

Choosing a cloud hosting partner with confidence

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.