World Online has bought the ISP bun.com from News International in a bid to grow its business in the UK. Financial details surrounding the acquisition were not released. However, it's clear that the move makes perfect sense for both parties. Dutch-based World Online -- which recently acquired Telinco -- gets an extra 450,000 users. Telinco was the ISP for bun.com before it was acquired by World Online. News International -- lead by its new e-outfit, News Network -- gets shot of its ISP enabling it to concentrate on its new e-commerce strategy. Last week it launched its entertainment auction site, firedup.com. World Online, Europe's biggest ISP, is controlled by the stratospherically rich Swiss family Sandoz. This month, the company IPOs in Amsterdam, giving it an expected market cap of up to US$11.8 billion. ® Related News Telinco chairman picks up £90m Murdoch gang rejigs Net offering