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AMD Athlon stormed during Q1 says channel

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Sales of AMD's Athlon have gone through the roof in Q1 of this year, channel players confirmed today. Steve Clark, marketing director of Microtronica Europe, said sales of the processor, particularly during February, were very strong, accounting for a large percentile rise in microprocessor sales. Microtronica, like AVNet, sells microprocessors from both Intel and AMD. However, said Clark, it was still difficult for the channel to obtain supplies of certain Intel processors, although the position had improved recently. Although it will be some time before official figures on chip market share from the likes of Dataquest and IDC hit the streets, the strength of the Athlon compared to Intel's Coppermine Pentium III technology, was also confirmed by OEMs which sell both x86 flavours. One OEM, who declined to be named, said that it had shipped so many Athlons compared with Pentium IIIs, that it had experienced shortages in the last week or two. It has upped its order for the Athlons, the OEM said. Although this particular UK OEM is part of the Direct Ship programme, and said he had had no problems sourcing Coppermine chips from Intel, customer demand for AMD's processor was strong. Another Intel-AMD distributor, based in Europe, said that although supply was tight on the lower end of the Athlon range because it was being phased out, when you disassembled the cartridge on 500MHz and 550MHz processors they showed clock speeds of 600MHz and above. A senior AMD executive confirmed that his company was able to fulfil any orders it received. Richard Baker, European marketing director at AMD, said it had experienced no problems whatever fulfilling orders. ®

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