Feeds

Intel positions Celeron against Athlon

Loses the plot big time

  • alert
  • submit to reddit

Protecting users from Firesheep and other Sidejacking attacks with SSL

What a difference a year makes. Twelve months ago, Chipzilla was snug inside its ivory tower, pouring scorn on the 'imitators'. Everything in the garden was rosy and world+dog waited eagerly for every speed bump Intel deigned to release. At the low end, the chip behemoth poured scorn on little Cyrix and its System on a Chip plans. We sat through numerous presentations from senior Intel dudes assuring us that the SoC concept was complete crap because upgrades were impossible. At the high end no one took AMD seriously, due to yield and reliability questions. Intel had everything under control. But an unbelieveable series of self-inflicted cock-ups has so effectively screwed Intel's plans that it is now clear that the company simply doesn't have a clue about what to do next. Athlon goes from strength to strength and, coupled with continuing shortages of Coppermine Pentium IIIs, more and more OEMs are moving to the AMD platform for their high-end desktop systems. The latest price cuts on the Athlon make PIII look singularly unattractive. Intel's reaction? To position little Celeron against Athlon. How stupid does Intel think its customers and users are? Celeron looks like becoming a dumping ground for Coppermines that didn't make the grade in testing and don't run properly at 100MHz FSB. They get tweaked to run at 66MHz and flogged off cheap as Celerons at the same price as Athlons. Intel will naturally trumpet that Celeron now has Screaming Sindie's Extensions and the new 0.18 micron Coppermine core. Don't be fooled. It's only doing this because Chipzilla is desperate not to allow Pentium III to be positioned against Athlon. It is also worth remembering that Celeron - now a pretty good value CPU - was originally rushed to market before it was ready (no L2 cache) in a knee-jerk response to AMD eroding market share at the low end. Later this year, Intel will send out for a large order of humble pie when it launches the next generation Celeron, codenamed Timna - a SoC product just like the Cyrix ones it sneered at a few short months ago. And I'm not going to bore you by repeating the never-ending saga of non-functional Caminogate mobos and chipsets, let alone the Rambus farce or the abandonment of the i740, and with it, the graphics chip business. In a way it's a shame to see how the mighty Intel has fallen. It has produced some pretty damn fine products, but has been brought low by its unbelievable arrogance and a quaint belief that the world of IT owed it a living. For the first time in its history, the company has to react to a market it no longer controls. And it patently hasn't got a bloody clue how to do it. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.