Feeds

AMD tells resellers Athlon story

There's an awful lot of systems out there

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A presentation AMD made to its resellers last month has revealed the extent of its penetration into world markets. Although there is not much hard info about future technology in the Powerpoint slides we saw (they know how leaky the channel can be), at the same time the presentation is a glimpse into how the chip company is positioning its Athlon products. As of January, AMD listed 13 suppliers of systems in the Americas, including Mexican company Mexmai, and Brazilian firm MicroTec. Gateway was not yet on the list, but is by now. In Europe, system resellers include German firm Lion, Packard Bell, Centerprise, Transtech, Olidata, SPC, Evesham and Datagrossisten, giving a total of 15 system suppliers. In Asia-Japan, there are 16 system suppliers listed including Thai firm Atec, NEC, Biostar, Australian firm Edge, and three Singapore firms -- RFC, Systech and Amcom. AMD advises its resellers to target the following segments: Ultimate, Enthusiast and Performance. For example an ultimate system would have the top end Athlons, and over 256MB of memory, high end graphics cards, etc. According to the document we saw, the Athlon product family will grow across all segments with "improved and differentiated features" during those year. The Athlon Value will pitch against Intel in the, err, value segment, while the Professional and Ultra will include on chip full speed L2 cache, DDR memory, multiprocessor chipsets and other features "which will allow AMD to penetrate the commercial desktop space along with the workstation and server markets". AMD will be exhibiting at CeBIT and we will pop along there tomorrow to see what the score is. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.