Feeds

AMD tells resellers Athlon story

There's an awful lot of systems out there

  • alert
  • submit to reddit

Security for virtualized datacentres

A presentation AMD made to its resellers last month has revealed the extent of its penetration into world markets. Although there is not much hard info about future technology in the Powerpoint slides we saw (they know how leaky the channel can be), at the same time the presentation is a glimpse into how the chip company is positioning its Athlon products. As of January, AMD listed 13 suppliers of systems in the Americas, including Mexican company Mexmai, and Brazilian firm MicroTec. Gateway was not yet on the list, but is by now. In Europe, system resellers include German firm Lion, Packard Bell, Centerprise, Transtech, Olidata, SPC, Evesham and Datagrossisten, giving a total of 15 system suppliers. In Asia-Japan, there are 16 system suppliers listed including Thai firm Atec, NEC, Biostar, Australian firm Edge, and three Singapore firms -- RFC, Systech and Amcom. AMD advises its resellers to target the following segments: Ultimate, Enthusiast and Performance. For example an ultimate system would have the top end Athlons, and over 256MB of memory, high end graphics cards, etc. According to the document we saw, the Athlon product family will grow across all segments with "improved and differentiated features" during those year. The Athlon Value will pitch against Intel in the, err, value segment, while the Professional and Ultra will include on chip full speed L2 cache, DDR memory, multiprocessor chipsets and other features "which will allow AMD to penetrate the commercial desktop space along with the workstation and server markets". AMD will be exhibiting at CeBIT and we will pop along there tomorrow to see what the score is. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.