Feeds

AMD tells resellers Athlon story

There's an awful lot of systems out there

  • alert
  • submit to reddit

High performance access to file storage

A presentation AMD made to its resellers last month has revealed the extent of its penetration into world markets. Although there is not much hard info about future technology in the Powerpoint slides we saw (they know how leaky the channel can be), at the same time the presentation is a glimpse into how the chip company is positioning its Athlon products. As of January, AMD listed 13 suppliers of systems in the Americas, including Mexican company Mexmai, and Brazilian firm MicroTec. Gateway was not yet on the list, but is by now. In Europe, system resellers include German firm Lion, Packard Bell, Centerprise, Transtech, Olidata, SPC, Evesham and Datagrossisten, giving a total of 15 system suppliers. In Asia-Japan, there are 16 system suppliers listed including Thai firm Atec, NEC, Biostar, Australian firm Edge, and three Singapore firms -- RFC, Systech and Amcom. AMD advises its resellers to target the following segments: Ultimate, Enthusiast and Performance. For example an ultimate system would have the top end Athlons, and over 256MB of memory, high end graphics cards, etc. According to the document we saw, the Athlon product family will grow across all segments with "improved and differentiated features" during those year. The Athlon Value will pitch against Intel in the, err, value segment, while the Professional and Ultra will include on chip full speed L2 cache, DDR memory, multiprocessor chipsets and other features "which will allow AMD to penetrate the commercial desktop space along with the workstation and server markets". AMD will be exhibiting at CeBIT and we will pop along there tomorrow to see what the score is. ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.