Feeds

AMD to slaughter Intel on Athlon pricing

700MHz Athlon reduced by around 60 per cent

  • alert
  • submit to reddit

Build a business case: developing custom apps

As we revealed earlier on today, AMD has decided to take its price war right to the gates of Chipzilla central and has further revised its pricing on the Athlon in a bid to make Intel hurt. Our information is that AMD has decided to make the Athlon 700 its sweet spot -- cutting the price by a staggering 60 per cent next week. Here is the latest distributor pricing, which will hit on the 28th of February next. OEM prices, for quantities of 1000, will be even less expensive. The Athlon 550 is now terminated. The 600MHz will cost $190, the 650MHz $226, the 700MHz $270, the 750MHz $350, the 800MHz $530 and the top of the range model, the 850MHz Athlon, will cost $750 from next Monday. Our sources say that AMD is making these moves to help counter Intel's plans to position its Celeron against the Athlon and the K6-2. While the reductions have the effect of reducing AMD's average selling prices, and so its profits on Athlons, the cuts also demonstrate that the company is determined to take advantage of shortages in supply of Intel's Coppermine processors. Intel has described its shortages as temporary, and lasting only until the end of Q1, but there has been tightness since the first .18 micron Coppermine products were launched on October 25th last, as exclusively reported here at the time. In January, we reported that Intel's distribution channel's allocation had been subjected to massive shortages. The UK cuts, obtained from sources close to our local distributor and OEM channels, have also been echoed by similar information on German site Tech Channel, which also gives percentage cuts for the other AMD parts. ® See also Intel's Pentium III pricing to June Intel's Celeron pricing to June Intel's Y2K server, desktop, mobile roadmap

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?