Feeds

Apple culls more Euro marketing teams

Centralisation in Paris continues, as we anticipated

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Apple has begun the second stage of its plan to centralise its European operations in Paris by moving German, Swiss and Austrian marketing teams to French capital, as predicted by The Register. The move follows last December's transfer of UK marketing and advertising operations to Paris and the loss of four jobs at the British HQ. Similar Job cuts will be made in Germany, Switzerland and Austria, according to an Apple source cited by MacWelt. The source also said Apple will end its participation in German Mac-oriented shows, which again mirrors a similar decision made in the UK last year. That involved Apple UK pulling out of Apple Expo 2000, then set to take place next April, causing much consternation among vendors and resellers. Apple Expo 2000 was finally put out its misery last December. Apple's plan here is incorporated into its Top 7 Countries Strategy, said MacWelt's source, which essentially reduces national European divisions -- Britain, France, Germany, Italy, Switzerland, Sweden and the Netherlands -- to little more than branch offices of the European HQ. ®

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.