Dell parachutes top exec for Europe fix
Underperforms US parent
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Dell has planted one of its top execs into Europe in an effort to resuscitate ailing European sales. Paul Bell was made European president this week, adding to his existing roles of senior VP and co-manager of the vendor's home and small business group. He replaced John Legere, who resigned, Reuters reports. Bell's appointment followed several quarters of disappointing results from the European division. In the fourth quarter, Europe reported sales up just eight per cent over the same period the previous year. This was well below the US giant's already lowered outlook for its overall revenue growth rates. Dell has already warned that sales growth will be around 30 per cent. Dell vice chairman Kevin Rollins said Bell had got the job due to home and small business sales growing at almost three times the industry rate under his supervision. ® Related stories Dell's power to drive profits slows to crawl Ding dong Dell, profit growing well Dell tops booming US PC market
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