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British hack savages hand that feeds him

Bribe not big enough, then?

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The Register tips its hat to IT hack, John Sabine, who took offence at being given his very own domain by ItsBob.co.uk as part of the Webco's launch last week. So outraged was John at this alleged act of bribery, not only did he bite the hand that fed him, he chewed it up and spat it out. "Don't try to bribe journalists unless you're going to do it properly," he warns on his site. "I'm a UK IT journalist. I am independent, honest. And what's more, despite ItsBob's obvious attempt to bribe its way into favourable editorial coverage (the domain was given to me) I thought I'd take the opportunity to make a few comments about the service." And he does. Quite unfavourably too. This PR stunt may well have backfired, but it's still definitely well worth a visit. PR "professionals" please take note.

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