Feeds

Murdoch gang rejigs Net offering

Some people don't change their socks this frequently

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

News International has got an Internet strategy. Another one. This time, Rupert Murdoch's monster media company has set up a separate outfit to handle the development of its online strategy. But far from simply migrating its content -- The Sun, Times et al -- online, News Network Ltd is planning to create a number of e-businesses based on its offline collateral. Not only will it build on its existing brands, News Network is keen to build completely new ones, such as its online entertainment site, FiredUp.com. It is also planning to ensure that whatever is created will be available not just on the Web, but also on digital TV and via WAP -- and anything else that comes along in the future. In effect, News Network's new strategy goes against the grain of traditional ecommerce development. Instead of being an e-business in search of content, here's a publishing company looking to enter the world of commerce. Tony Hall, marketing director of News Network said today: "The plan is to generate a number of Web-based business. "We're not just a dotcom -- we're a new media company," he said. Regarding News International's haphazard new media strategy in the past (News International Digital Publishing, CurrantBun.com, Bun.com, Murdoch stating the Net was a load of puff... etc, etc) Susan Boster, chief commerce and marketing officer admitted that the strategy had been "fragmented", but that it was fine now. Time will tell. ® Related stories: News Corp mogul talks down the Web Murdoch loves Web. True Times promotes Murdoch interests with call for Free Net CurrantBun goes stale, gets thrown in bin UK tabloid papers launch Web access for the masses

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.