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IBM has very fine clutch of code-names

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Check this one out. Big Blue US, the company that has comprehensively trashed its PC strategy time after time, decided to send a press release to US hacks last Monday outlining its future notebook and desktop strategy. Big Blue EMEA, on the other hand, decided that it didn't want the details broadcast in Europe, and that it preferred instead to wait for mammoth trade show CeBIT before it spilt the beans. It instructed its various PR outfits in Europe not to spill said beans, but to wait reactively, at which time it would tell us Euro-hacks. IBM, the company which prides itself on its Internet and e-commerce strategy, obviously has no idea whatever of how news works over the Web. In fact, we noticed on one of the hardware sites we regularly visit that the story, which includes details of its EON range, and of a comprehensive restructuring on desktops, including the use of AMD microprocessors, was on US wire Cnet. We got about 275,000 US readers a month, according to our latest ABCe figures for last November. So what sense is there in any of this? Answers, on a postcard please by snail mail, to IBM, La Defense, Paris. ®

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