Feeds

DoubleClick hit by email privacy war

Users urged to hit back at plans to compile mega database

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

The Internet's largest advertising company, DoubleClick, is under fire from a leading consumer rights group as the row over the way it collects and uses Net users' personal data escalates. The group - the Center for Democracy and Technology (CDT) - is calling upon Net users to bombard DoubleClick with emails urging the ads giant to rethink its privacy policies. The CDT campaign -- "I will not be targeted/Send DoubleClick the message -- has been prompted by DoubleClick's close association with other online commercial organisations. The cookies that DoubleClick uses could be combined with other companies data collection activities to produce a single database holding detailed information on millions of Net users all over the world. While the use of cookies is now commonplace, CDT argues that DoubleClick's efforts to link online activity with names, addresses and financial history is altogether more sinister. Such information would be incredibly valuable to any online marketing operation, but it is not so good for the humble user, CDT warns. The CDT site says: "DoubleClick, a company that uses "cookies" planted on the computers of many Internet users to customize online advertisements, has begun to link up online surfing habits and purchases with offline names, addresses and other identifying information, putting in place the last piece of a comprehensive Internet tracking system and threatening to deprive consumers of control over their identity online." Users are invited to send a standard email to DoubleClick and around 50 of companies it is associated with, calling for an end to such methods. Some of the Net's biggest names are being targeted along with DoubleClick, such as Alta Vista, Ask Jeeves, CBS, CompuServe, Freeserve, Hewlett Packard and Shockwave. Last week, Harriet M Judnick of California initiated legal proceedings against DoubleClick in attempt to force it to get users' prior consent before harvesting information about them. ® See also: DoubleClick sued over alleged cookie abuse The Center for Democracy & Technology

Remote control for virtualized desktops

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?