Feeds

DoubleClick hit by email privacy war

Users urged to hit back at plans to compile mega database

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

The Internet's largest advertising company, DoubleClick, is under fire from a leading consumer rights group as the row over the way it collects and uses Net users' personal data escalates. The group - the Center for Democracy and Technology (CDT) - is calling upon Net users to bombard DoubleClick with emails urging the ads giant to rethink its privacy policies. The CDT campaign -- "I will not be targeted/Send DoubleClick the message -- has been prompted by DoubleClick's close association with other online commercial organisations. The cookies that DoubleClick uses could be combined with other companies data collection activities to produce a single database holding detailed information on millions of Net users all over the world. While the use of cookies is now commonplace, CDT argues that DoubleClick's efforts to link online activity with names, addresses and financial history is altogether more sinister. Such information would be incredibly valuable to any online marketing operation, but it is not so good for the humble user, CDT warns. The CDT site says: "DoubleClick, a company that uses "cookies" planted on the computers of many Internet users to customize online advertisements, has begun to link up online surfing habits and purchases with offline names, addresses and other identifying information, putting in place the last piece of a comprehensive Internet tracking system and threatening to deprive consumers of control over their identity online." Users are invited to send a standard email to DoubleClick and around 50 of companies it is associated with, calling for an end to such methods. Some of the Net's biggest names are being targeted along with DoubleClick, such as Alta Vista, Ask Jeeves, CBS, CompuServe, Freeserve, Hewlett Packard and Shockwave. Last week, Harriet M Judnick of California initiated legal proceedings against DoubleClick in attempt to force it to get users' prior consent before harvesting information about them. ® See also: DoubleClick sued over alleged cookie abuse The Center for Democracy & Technology

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.