Feeds

How did Intel get it so wrong?

Alarums ringing in Santa Clara

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Analysis Chipzilla is keeping a brave face on things in the face of shortages of Pentium III processors that seem to be pushing its customers into the arms of AMD. So what's gone wrong in Chipzilla Centrale? Chatting to a colleague here, he suggested that perhaps the real problem is that for once, the fire drill isn't a drill. And it isn't. For the first time ever, since AMD and Intel engaged in fisticuffs, the chip contender has got the champion on the run, and appears to be knocking the stuffing out of him. This all, of course, must put an end to any talk that Intel is a monopoly. The last six months, since AMD Athlon chips started leaving the fab, have seen the company knock nine out of the ten major PC dominoes down. We'll leave aside here the question of whether the Athlon 800 is faster than the Pentium III 800, and those nagging questions of scaleability, although we shall return to these questions later on this week. This is not about chip architecture, it is about chip marchitecture, and it's also about an inflexion point in the industry. Andy Grove, who gave up day-to-day running of Intel a couple of years back, wrote his now famous Only the Paranoid Survive, on the basis that Intel got caught short by the FDIV bug in the Pentium. All businesses, he argued in that cogent book, have inflexion points and ought to recognise them before they happen. Intel, with the massive resources it has, must have had voices telling the powers that when AMD took over Nexgen, it was doing something a little more than just being a company that mopped up on its aftermarket. With that acquisition, it bought in good technology and some good technologists capable of executing on their chip dreams. Instead, it seems that Intel sat on its laurels and thought that the big machine would just carry on doing that big mechanical thing. The document we published yesterday demonstrates that fighting fires is not the best way to react when things are going wrong. Instead, conditions should be such that no flames ever get near tinderwood. ® Intel confirms huge Pentium III shortage

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.