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Web address, Loans.com, was sold for $3 million last week following an auction by brokers GreatDomains.com. Despite forking out a fortune for the virtual real estate, it seems the new owners are a little publicity shy, preferring instead to hide behind the warm comfort of anonymity. Web watchers keen to find out the identity of the new residents will have to wait until they move in. Elsewhere, GreatDomains much hyped auction failed to deliver sufficiently high bids for taxes.com and cinema.com. According to reports, taxes.com only received $400,000 worth of interest; cinema.com did slightly better with a bid for $530,000. No one at GreatDomains was available for comment but it's understood they've extended the auction for the two unsold domains until they receive a higher bid. ® Related stories: Bids roll in for domain hype auctions

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